BOOK: STRATEGIZE
“Strategize to Win” by Carla A. Harris
In “Strategize to Win,” leading business strategist Carla Harris outlines a framework for developing and executing winning corporate strategies to seize competitive advantage. She argues that strategy must be rooted in a rigorous understanding of the external environment, the organization’s core strengths, and the future landscape.
“Strategize to Win” offers models to evaluate strategic options and make choices by weighing risk versus reward. Carla advocates mapping out detailed implementation roadmaps she calls “route plans” with milestones, metrics and resource allocation. She also covers structuring the organization, managing change, and staying nimble to evolve strategy over time.
Featuring interviews with Fortune 500 executives and case studies, “Strategize to Win” enables readers to approach strategy with a disciplined mindset. By synthesizing the best elements of strategic planning, market intelligence, and execution, Carla provides a playbook to convert strategic thinking into strategic success.
