BOOK: FUTURISM
“Future Cultures” by Scott Smith and Susan Cox-Smith
It’s hard to know what specific opportunities, technologies or challenges the future will bring. If you want to overcome the uncertainties of tomorrow, it’s essential that you build a future culture. Drawing upon decades of experience as futurists and consultants, Scott Smith and Susan Cox-Smith offer proven strategies that will allow you to fundamentally rewire your culture so that it becomes more fluent, agile and prepared to deal with whatever tomorrow will bring.
The potential for success is limitless for businesses which develop a culture designed for innovating and adapting to the future. From futureproofing your brand and manifesto to adapting the experience of your workforce, Future Cultures offers practical tools and techniques that will bring your focus out of the past and into the future.
